Owning your own coffee franchise could be a rewarding and financial succfessull experience for you. As noted in the book, Street Smart Franchising, franchising can be a good opportunity for people who are “looking for a way to create a great, happy, powerful and productive life for you and your family.” Hopefully that’s what will happen when you buy and own your coffee franchise.

The authors also note, “Franchising has opened worlds of possibilities for hundreds of thousands of people. According to a study commissioned by the International Franchise association, there are approximately 770,000 franchised outlets representing more than 70 different industries in the United States alone…In another study, more than 90 percent of franchisees indicated they consider themselves successful. Simply put, franchising works and people just like you are winning.” Coffee franchises are among the most successful in the franchising world.

If you are considering buying and owning a coffee franchise, it is a good idea to do a reasonable amount of research on franchising and franchises to see how the concept works and how particular franchises, such as different coffee franchises  operate. A book such as Street Smart Franchising, published by Entrepreneur Press can help you in your coffee franchise “learning curve.”

The first section of the book talks about what you need to know before you start looking for a franchise, such as the coffee franchise you finally decide to buy. Chapter 1, for example, discusses a lot of topics on franchising under the tile, “What’s a Franchise” Topics in this chapter include: franchising as a distribution model, franchising as a strategy to co-create a desired future, franchising as a calling, and why people invest in a franchise.

Chapter 2 discusses” Why should I invest in a franchise?” and other topics. Other chapters include titles such as What does it take to win as a franchisee; The learning curve of a franchisee; The evolution of the franchisee-franchiser relationship; Locating franchise opportunities; and Following a six-step franchise investigation process. This kind of information can be very helpful to anyone interested in buying and owning their own coffee franchise.

Street Smart Franchising was published in 2006. We obtained a copy to read and write this review from the business section of our local library.

Reading it may help you on your way to owning and operating a successful coffee franchise.

 For information on franchise prinicples, see http://www.franchiseexamples.com